How to get more Google reviews
Happy customers leave reviews when somebody asks at the right moment and it takes one tap. Here is how to set that up, and what to do once the reviews come in.
5 steps. Checked September 26, 2026.
Find your review link
Google gives every business profile a short link that opens the review box directly. Everything else in this guide points at it.
- Sign in with the Google account that manages your Business Profile.
- Open your profile and choose Ask for reviews.
- Copy the link it shows. It usually starts with g.page.
- Open it on your phone once, to check it lands on your review box.
Ask when they are happiest
The best moment is when the work is done and they are pleased with it. Ask in person, keep it short, and ask everyone.
- A café or a shop: at the counter, as they pay or collect.
- A trade: as you walk them through the finished job.
- An appointment: on the way out, while they are still smiling.
Say it like this "It would really help us if you left a review on Google. The code on this card takes you straight there."
Put a card where people wait
A QR code that opens your review box turns a kind word into a review before they leave. Put it wherever people stand still for a minute.
- Beside the register or the pickup counter.
- On tables, and in the waiting area.
- On receipts, invoices and the bags or boxes you hand over.
- In your email signature, as the plain link.
Follow up once, by email
Not everyone scans. A short email soon after the visit, with the link near the top, reaches the people who meant to and forgot.
- Send it the same day or the next, while the visit is fresh.
- Use their name, and say what you did for them.
- Put the link in the first lines, not at the bottom.
- If they do not answer, one reminder at most, then let it go.
An email that works "Hi Anna, thanks for having us fix the fence on Tuesday. If you have a minute, a review on Google helps other people find us. Here is the link. Thank you!"
What gets reviews taken down
Google's rules for reviews are strict, and breaking them can cost you the reviews you already have.
- Offering a discount, a gift or money in return for a review.
- Asking only the customers you expect to be happy.
- Writing reviews yourself, or asking staff, friends or family to.
Let CustoDesk do the asking
When asking by hand stops keeping up, requests go out by email once the work is done, and reviews land on your own page and site. The card stays your way to Google.
- Asked after the workA request goes out when an order is picked up or sent, right away or after the days you choose, and with the project report when a project is done, if you switch that on.
- One tap in the emailThe request has stars in it, and a tap opens your review page with that rating already picked.
- Published your wayYou choose which reviews go live, and they show with your replies on your review page and your website.
More guides
- Stop no-showsA cancellation policy, a deposit at booking, reminders, and canceling made easy.
- Take a depositWhen to ask, how much, what the estimate says, and the final invoice.
- Start taking pickup ordersFor cafés, bakeries and restaurants: hours, prep time, add-ons, the counter and pausing.
Questions about Google reviews
Where do I find my Google review link?
In your Google Business Profile, choose Ask for reviews and copy the link it shows. It usually starts with g.page.
Can I offer a discount for a Google review?
No. Google's rules forbid offering anything in return for a review, and reviews that break them can be removed.
Can I remove a bad Google review?
Only Google can, and only when it breaks their rules, like a fake review or one that is off topic. Report it from your Business Profile. Otherwise, a calm reply is the best answer, because future customers read both.
How often should I ask?
Once per visit, job or order, with one reminder at most. Asking more often wears out the goodwill a review depends on.
Does CustoDesk post reviews to Google?
No. The Reviews app collects reviews on your own review page and website, and asks by email after an order or a project. The free QR card is what sends people to Google.
Ask every customer, without having to remember.
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